Sha’Carri Richardson is ending the year on a high note, signing yet another lucrative business deal. The reigning world 100m champion took to Instagram to share her excitement about partnering with Flow and Go Hair, a beauty company specializing in hair extensions. Richardson expressed her pride in collaborating with the brand, describing the opportunity as a dream come true.
In her Instagram announcement, she told fans, “Launch after launch. I’m excited and I know y’all been waiting. Welcoming @Flow_gohair to the world. Stay tuned for the official launch!” She also shared her enthusiasm through an Instagram story, saying, “Making my dreams come true.”
A Nike athlete, Richardson has been pivotal in promoting the brand, recently starring in an ad that humorously highlighted her speed. The ad featured a customer needing their nails done in a hurry, and Richardson delivered. The post promoting the campaign read, “Don’t miss it or her (@itsshacarri) NOCTA Tech Fleece and AF1 ‘Love You Forever’ now available on SNKRS.”
Richardson has also graced the cover of Essence magazine, where she candidly discussed embracing her femininity and overcoming personal challenges. This year, she has signed numerous endorsement deals with major brands such as Nike, Beats by Dre, Olay, Oikos, Sprite, and Android.
With millions already earned through sponsorships in 2024, Richardson has not only dominated on the track but also solidified her status as a powerhouse off it. She looks poised to build on this momentum for an even more successful 2025 season.
