Dallas Mavericks minority owner Mark Cuban criticized the NBA’s marketing during the All-Star Game, calling it “embarrassing.” He shared his thoughts on Bluesky, saying, “NBA marketing is embarrassing. It’s like they hired 3 agencies and a team of MBAs and had them pitch to a committee that has been there 25 years.”
Cuban’s comments come amidst criticism of the NBA’s new tournament-style All-Star Game, especially the 20-minute break before the final matchup. His remarks also coincide with controversy surrounding the Mavericks, including protests outside their arena and the trade of Luka Dončić to the Los Angeles Lakers for Anthony Davis, which has sparked backlash from fans and analysts.
Meanwhile, Kyrie Irving, who replaced Davis in the All-Star Game, shared his thoughts on a potential 1-on-1 All-Star tournament. He said, “I’m open to it,” but emphasized that it would need to be broadcasted differently than the traditional All-Star Game. Irving believed that players wouldn’t be embarrassed but suggested that the format should be presented in a way that gives proper appreciation for the matchups.
